From Burnout to Breakthrough: My Story of Selling the Beast I Built
So, I sold my business.
Those five words still feel surreal. Like, did I just hand over the keys to a machine I’d been building, fixing, cursing at, and occasionally hugging for the last 9 years? Yup, I did. And let me tell you—it wasn’t anything like what the “online gurus” make it sound like. There were no champagne corks flying, no yacht parties, and definitely no “4-hour workweek” vibes.
What there was? Late-night panic Googling, awkward calls with potential buyers, and at least three moments where I almost took the business off the market just because I couldn’t let go.
If you’re thinking about selling your business—whether it’s a side hustle that exploded or a brick-and-mortar beast you’ve nurtured like a child—let me walk you through how I pulled it off without having a full-on existential crisis. (Okay… maybe just a minor one.)
Why I Decided to Sell (aka The Great Burnout of ‘24)
Here’s the deal: I loved my business. But I was exhausted. Like “wake up and stare at the ceiling wondering if today is the day I fake a WiFi outage” tired.
We were profitable, our systems were humming, and on paper, everything looked great. But I was stuck in the same loop—sales calls, fulfillment fires, team drama, rinse, repeat. I started resenting what I built. Not because it wasn’t good, but because I knew I didn’t want to be there in five years.
Cue the epiphany: maybe the most profitable move was an exit.
Step One: Getting Real About the Value
The first thing I had to swallow was this: my business wasn’t worth what I thought it was. Emotional value ≠ market value.
I had to strip it down to the basics:
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Recurring revenue (bless those monthly retainers )
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Profit margins (hello, spreadsheets and panic coffee)
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SOPs and systems (or lack thereof… yikes)
I brought in a business broker that I found on the website Business Broker News after realizing I was not emotionally stable enough to negotiate this on my own. Best. Decision. Ever.
They helped package everything like a shiny new car—polished, documented, and ready to ride.
The Weird Courtship Phase (a.k.a. Buyer Dating)
This part was like dating on hard mode.
You have to woo buyers, but also not oversell. Be transparent, but don’t scare them. Be available, but not desperate. I felt like I was auditioning for “The Bachelor: Entrepreneur Edition.”
Some red-flag buyers showed up early:
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The guy who wanted to pay in crypto and “talk more in person… in Bali”
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The woman who ghosted after asking if I’d stick around for free for a year
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The couple who wanted to “rebrand it into a dog accessories shop” (we sold B2B SaaS )
Eventually, though, someone solid came along. A quiet guy with sharp spreadsheets and zero small talk. My broker called him “boring in a good way.” He made an offer. I didn’t say yes right away.
Instead, I paced around my backyard like a caffeinated squirrel for three days.
Negotiation Jiu-Jitsu: Learning to Let Go Without Getting Screwed
Negotiation was the part I dreaded most. I’m a words guy, not a contracts-and-clauses guy.
Here’s what saved me:
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Having a broker who could play bad cop
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Knowing my non-negotiables: I wasn’t sticking around for more than 60 days post-sale
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Being willing to walk (this was hard, but powerful)
We volleyed numbers, debated deal terms, and eventually landed on a price that felt fair. Not “early retirement in Maui” money—but enough to breathe, invest, and maybe finally start that weird surfboard company idea I’d shelved in 2019.
The Hand-Off: Closure, Chaos, and Coconut Cake
The actual handoff was surprisingly smooth. Sure, I had to dig up a bunch of login info, explain systems I barely remembered creating, and sit through awkward Zoom calls with the new owner’s ops manager who smiled way too much.
But then it was done.
We signed. Wired. Closed. I took a deep breath, drove to my favorite hole-in-the-wall diner, and ordered a ridiculous slice of coconut cake. (No symbolism there, I just love coconut cake.)
What I Wish I Knew Before Selling
Alright, here’s the good stuff. If I could rewind the clock and whisper advice to myself during that first “maybe I should sell” moment, it would be this:
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Start prepping early. Like, way early. Clean your books, tighten operations, document everything.
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Don’t DIY the sale. Unless you’re into pain and regret, hire a broker or M&A advisor.
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Vet buyers like crazy. You don’t want your baby in the hands of someone who’s gonna crash it into a wall.
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Detach emotionally. Easier said than done, but crucial.
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Have a post-sale plan. Even if it’s just “sleep and eat cake.”
Closing Thoughts: You’re Not a Quitter. You’re a Closer.
Selling your business doesn’t mean you failed. It means you finished. You built something that had enough value for someone else to want to carry it forward. That’s not quitting—that’s graduating.
And yeah, maybe I still reflexively check the old business email now and then. But now I do it from a beach chair. Or a hammock. Or while messing around with a prototype for that ridiculous surfboard company.
If you’re on the edge, wondering if it’s time to sell—here’s your sign: it just might be.
You’ve got options. You’ve got leverage. And you’ve got a story waiting to be written.